Automotive
BMW — Feeling First
Cinematic filmNon-commercial2026
The concept
A non-commercial cinematic study in 2.4:1. Intimate human moments cut against machine, shot for feeling over spec. A test of how Humaised builds emotion into a brand film long before a brief exists.
An ultrawide, human-first brand film.
What we did
- →Direction and cinematography
- →Edit and ultrawide finishing
- →Grade and sound
Direction, edit and finishing by Humaised.